Honestly and blatantly writing, I would not think to buy the above bag if I came across it in any shop, Neiman Marcus or the local vintage shop. I may committed a crime of fashion by writing this, but they’re kind of uggglllyy. Saying that, it was hard for me to read in the NY Times last week that this bag sold out in hours when it debuted in J. Crew’s June catalog. But once I read the story behind the making of these bags, my liking towards the bags kind of changed. Last November, Vogue editor Lauren Santo Domingo started the Mochila Project, in which 40 designer, including Oscar De La Renta, Proenza Shouler, and J. Mendel, redesigned the traditional bag of the Mochila tribe that would be auctioned off to raise money for the. A true Mochila bag, made by the women of the Mochila Tribe, takes five to seven mochilas to make one bag. The price of one bag does not warrant the worksmanship that goes into its making but its tradition and its heritage keeps the practice going. No one expected the rippling effects of that auction, that this bag would become the new it bag, but fashion is unpredictable.
After reading the article, I second guessed my liking. A great size that could carry all the stuff I insist on carrying with me, the mochila is practical. Just like when a new model car comes onto the market, it would take time for me like the pattern. But with some time and practice mixing and matching it with various ensembles, I’m sure I will come to love it. Lastly, and I hate to say it, but its scarcity kind of makes me want one even more.
Another fabulous brand following the trend of helping the underprivileged through fashion is Free People, who is offering a macrame bracelet with an amber stone and woven patterned bracelet to help the women of Equator. Kudos to Free People!



I can’t say I love the bag but I would wear the bracelet.
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J.Crew Mochilas are amazing…they are the most beautiful bags…I found this website where they have many designs and colors of the Mochilas Wayuu…check it out. http://colombianstyle.com
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