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Big News! Madalynne x Urban Outfitters Intimates Collection

madalynne-intimates-vday-saleLadies and gents, there’s a secret project I’ve been working on since last year that I can finally reveal to you. Drumroll please…. now available online and in 50 stores is an exclusive Madalynne collection for Urban Outfitters. It has been my dream to have a Madalynne product for sale at a retailer, not just in my Etsy shop, and I am pinching myself that it is now a reality. Eek!

The collection was inspired by my favorite me-mades – Dakota, Noelle, Sierra and Allegra. I worked with UO’s incredible production team, who not only ensured the pieces used the best quality fabric and trims, but that they aligned with my aesthetic. My vision was a contemporary, modern take on lingerie that mixes sporty, feminine, comfort and style. Tasteful yet bold lingerie that feels great, fits well and is affordable (prices between $29-$69). That’s what I was going for and with UO’s help, I’m hoping we achieved that.

I can’t finish this post without saying thank you to everyone who supported me along the way; everyone who didn’t think my (slight) lingerie addiction was totally nut-so. First, thank you Bekuh for being my right hand gal. I can’t believe it was over 3 years ago that we met – via our blogs – and now I consider you one of my best friends. Next, thank you Grace, Sara, Katie and Susanne. I look forward to go to work because I get to spend Monday through Friday with such an inspiring, fun and motivating team. It’s all about the presentation! Lol! To my Aunt Ginny, thank you to the moon and back for being my Philly mom. My mom is looking down – smiling – knowing that you are taking care of me. Thank you to Natasha and Ying, for being my best sewing friends. Thank you Sue and Guen for recognizing my passion and making this collaboration a reality. Last, thank you to my dad. I don’t get to see you as much, but I’m still your little girl. Love you. Always have, always will.

Wait! I forgot one thank you! Sheesh, please forgive me! I want to thank you – my readers, followers and fellow sewing/lingerie addicts. I COULD NOT have made it here today without your support.

Before you start shopping, I have one more bit of news. Mark May 14 on your calendar. Urban Outfitters is hosting a launch party at their store in Brooklyn. I’ll be back next week with more details.

Click here to shop now!


  1. Reply

    Regan Louise

    How exciting for you! I will definitely be checking this out!

  2. Reply


    OMG! This is amazing! Congratulations! The collection looks very good. I think you have achieved your vision perfectly 🙂

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  4. Reply


    Congrats Maddie!!! This is huge! You are such an inspiration, I can’t wait to get a piece from the collection!

  5. Reply


    Congratulations. This really is big news!

  6. Reply


    So exciting! They look amazing. Congratulations 🙂

  7. Reply


    Wow! Congratulations!

  8. Reply


    Congratulations!!! this is huge!
    I was just wondering.. where are these pieces being made? Obviously you can’t make each piece yourself…

  9. Reply


    There you go girl!!! These pieces are fabulous, as are you!!! Thank you for all that YOU do to inspire all of us!

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    Cheryl Hovey

    Omg congratulations!!!! That’s so awesome & I’m so, sew happy for you !! What a huge achievement!!! How hard was it to keep that a secret! I bet you’re vdad & brother are so proud!! And I’m sure you’re mother is looking down with a sweet smile & bursting with pride herself.
    Congratulations again!!

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    IM DYINGGG thats so amazing!! And that Sierra!! It’s like I have a custom version UO item because I used the same lace in purple!! Ahhh! Major congrats.

    • Reply


      Yea you do! Custom always beats RTW!

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    Thank you all!

  13. Reply


    Exciting!!! Congratulations!

  14. Reply

    Christine Chin

    Congratulations! And thanks for allowing all of us sewing and lingerie lovers to come along for the journey on your blog!

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    That’s AMAZING!! Congratulations, I’m sure you worked so hard for this- and it shows!! Gorgeous collection 🙂 🙂

  16. Reply


    Wow congratulations! I’ve already seen your collection all over pinterest and I have been meaning to go pick up some pretty pieces.

    • Reply


      Now you can!

  17. Reply


    Congratulations Maddie, you should be so proud of yourself!

  18. Reply

    Kristianna Denise

    This is amazing!! Congrats girlfriend!


  19. Reply

    Mary R C

    I am so happy for you Maddie! You are an awesome designer and teacher- this launch is well deserved and only one of many to come.

  20. Reply


    Congratulations! You go girl!

    • Reply


      Girl power yo!

  21. Reply


    Absolutely wonderful. Congratulations to you and I do hope things continue on such a great path for you.

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      Thank you!

  22. Reply


    Such exciting news! Congratulations and I hope all becomes very successful 🙂

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