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Recap: The Lingerie Selection + CURVEXPO

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Where did last week go? All of February, I busted my chops to raise funds for a Go Fund Me campaign, finish samples for my fall/holiday collection, photograph and put together a look book and complete all the other little things that needed to be done (business and thank you cards, flyers, yada, yada, yada). It seemed like those weeks leading up dragged on at a snail’s pace. Then, last Monday, Jennifer and I took a bus to NYC land in the blink of an eye, it was all over and I was back in Philly. Sigh…

Attending CURVEXPO and exhibiting at The Lingerie Selection was an incredible experience. Totes worth it. I made tons of connections with buyers, press, bloggers and other social influencers, and I scoped out lingerie trends for next season. As much hard work went into prepping though, there’s lots more work ahead. Think about how many people those buyers and bloggers met – without follow up, follow up and more follow up on my end, they probably won’t remember little ole me and Madalynne Intimates. So, as much as I’d like to sit back and relax now that it’s over, I can’t. Gotta keep pushing forward y’all. There are bras and panties at stake here ; )

CURVEXPO

Immediately after getting off the bus to NYC, Jennifer and I headed to the Javits Center to scope out CURVEXPO. Held biannually, it showcases the collections of a huge range of lingerie and swim brands. A trend that I saw even more of were halters and high necks. Designs were also very baroque with lots of embellishments. I also ran into a high school friend – Maggie Bacon graduated St. Thomas Aquinas with me. She has since started her own lingerie brand, Thistle & Spire, and I’m totally jealous in a good way. Girl’s got it going on. You definitely should check her out. We also met with Chris from HauteFlair, an online boutique that recently picked up Madalynne Intimates.

Occurring at the same time as Curve was Coterie, a trade show for women’s clothing, accessories, and footwear. So, you can imagine that the Javits was filled with us fashion folks.

The Lingerie Selection

On Tuesday and Wednesday, Jennifer and I were at Daylight Studios, just a few blocks from the Javits, showcasing our fall and holiday collection.  We showed alongside 7 other lingerie brands – Suzy Black, Faelyn, Erica M., Layneau, Nevaeh, The Giving Bride and Alessandra Mackenzie. It was inspiring to be next to these ladies, all of us supporting and rooting each other on. The first day, we hung out by our rack chatting with buyers. My favorite boutique was Étaín in Portland, Maine. In addition to selling lingerie, they’re also on a mission to redefine beauty standards. You should check them out too.

Wednesday morning was a press breakfast, where I met Kim of Hurray Kimmay. Ugh, major girl crush. This girl, Kim (wearing a tres chic red hat in photo below), has such an aura, it’s infectious. We share a similar background, both working a corporate gig before branching off on our own. Her current campaign, More Than My Numbers, encourages women to know their measurements, but not be defined by them. LOVE!

Go Fund Me

Just a few weeks before all of this, I started a Go Fund Me campaign to raise money to attend. The goal was $2600 and as of today, $2795 was donated. YAY! However, there were fees involved (Go Fund Me takes 5% and WePay takes 3.3%), so I actually only received $2,553.92, which was a little under the goal. I think it was a fantastic effort and I am thankful to the moon and back of your support. To keep y’all in the loop, I didn’t donate anything to The Bra Recyclers due to the fees that were involved, however, I hope to partner with them in some other ways down the road. Also, this week, I will be contacting the winners of the 3 panties as promised.

Thank You!

I sound like a broken record, but so what. Again, I am so thankful for your support. I am blown away that I made the GFM goal and was able to have this incredible experience. I especially want to thank Jennifer, my amazing assistant who has been helping me kick ass (and take names) these past few months and Kristen, a good friend who allowed me to stay at her place (Upper East Side yo!), which reduced the cost of this trip a ton. Next year, I hope to be big enough to attend CURVEEXPO! Dream big : )
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