• No Products in the Cart

My Favorite Etsy Lingerie Shops + Discounts


Even though they’re our foundations, our bralettes, bandeaus, underwired bra, cheeky panty, or whatever lingerie you wear, are the unsung heroes of our closets. That shouldn’t be, because they’re our support systems. Literally.

As a follow up to my previous post about my favorite places to buy lingerie supplies on Etsy, below are my favorite up-and-coming lingerie shops. Unlike our underwear drawers, I giving them some lovin. And why not? They’re the ones that inspire me and keep my creative, bra making juices flowing.

Luva Huva

London, England
Pricing: $$$

Based in the UK, Luva Huva offers handmade lingerie made with natural and sustainable fabrics where ever possible – 100% organic cotton, bamboo, hemp and soy fabrics. All items from Luva Huva, which is pronounced Lover Huva, are custom made to order. In addition to lingerie, the shop also sells nightgowns, swimwear, activewear, babydolls, cami sets and dresses. The owner, Joanna, started the shop after finding great fabric in a market and figured they would make a great pair of knickers. She made her first piece using the fabric she bought and Luva Huva was born.
Facebook // Etsy // Instagram
All Madalynne readers receive 15% off using the code Madalynne15 (valid until November 6)


London, England
Pricing: $
Owner Nichola offers some seriously fun bras, panties and sleepwear made with lamé, spandex, sequins or pom poms. A little kiddish, but who doesn’t love to be a kid sometimes? Just a little of what you will see – fun prints and colors and animals such as foxes, donuts, raccoons and CATS!
Etsy // Instagram // Facebook // Twitter
All Madalynne readers receive 10% off using the code MADALYNNE

Tatianas Threads

San Diego, California
Pricing $
Great everyday lingerie that are more luxe than the standard black, beige or white bras and underwear. Personally, I love how she uses scalloped lace to “up” a design, like on this triangle black lace bralette. The back on this bra is pretty neat too! The shop is definitely geared towards smaller chests with its soft bras and bralettes.
Etsy // Facebook // Instagram // Etsy Interview
All Madalynne readers receive 10% off  using the code 10OFF 


San Francisco Bay Area
Pricing: $$
Gotta give a shout out to my girl, Elma. Seriously, she’s got it going on. Her entire shop is a well curated selection of bras and panties for petite women and/or women with small chests. She also provides custom orders. Born in Japan, Elma was raised in Hawaii and now lives in Northern California. She has a degree in fashion design from the Fashion Institute of Design and Merchandising in Los Angeles, and certificates of completion from Central St. Martins in London. See, didn’t I tell you she has it going on!
Etsy  //  Facebook  //  Instagram
All Madalynne readers receive 10% off using the code Madalynne10

Lena Lena Lingerie

Pricing: $$
Owner Elena started sewing lingerie as a creative outlet, and what started as a hobby turned into a business. Her shop offers bras, bralettes, lingerie sets, panties, bodysuits, babydolls and swimwear. Most styles use lace or mesh in bold and sexy silhouettes. Personally, I love her use strappy details, especially on this high waisted panty and this strappy bra.
Etsy  //  Website  //  Twitter
All Madalynne readers receive 10% off using the code MADALYNNE

On The Inside

Asheville, NC
Pricing: $
Comfortable, handmade lingerie, camisoles and nightgowns. Custom sizes are available too. They also have a studio space in Asheville, where they are available for personal consultations.
Website // Facebook
All Madalynne readers receive 10% off a purchase of $50 or more using the code MADALYNNE (valid until November 30)

Ohhh Lulu

Orilia, Ontario
Pricing: $$
Even before I started making lingerie, I seriously loved Sarah’s shop. Selling both ready made bras, panties, camisoles and slips as well as sewing patterns, she has a unique, feminine aesthetic. It’s girly but grown up. Owner Sarah Elaine started Ohhh Lulu in 2010 after being frustrated and bored with her job. She graduated from George Brown College’s Fashion Design Program in 2006 and began putting her skills to work by sewing pieces from vintage patterns, and creating her own patterns.
Etsy  //  Website  //  Facebook  //  Pinterest

1 Comment

  1. Reply

    Stanislav Georgiev

    Hi , friends !
    Good lingerie shops !
    Let me share one brand for lingerie. Brand is Tiara Galiano. I recommend it.

Leave a Reply