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What i Made: Elma Shop + Madalynne

elme_bra (2 of 5)

Alexander Wang, Prada and Tommy Hilfiger all sent athletic inspired looks down the runway last spring. The message, I’m sure, was that they were rooting for me, yes me, to show off my active underwear. Since I am such a good sport, I took note despite the fact that most runway rules are not the same IRL. Hey, if Sporty Spice could rock a crop top in 1994, why can’t I in 2014? I can certainly look just as posh, and better than Posh. My me-made intimates have hovered around the soft bra and the underwired variety, so I had to search to find a cool, must-show piece that could double as a pretty option peeking through a bohemian top or on full display during  yoga. I found the one on my favorite social platform – Instagram – when I searched the hashtag #bramaking. Seriously, where would I be without hashtags? I discovered Elma and her handmade lingerie line that is tailored to women with small chests. Hallellujah! Praise the Lord! A quick comment lead to a collaboration, where she sent me the pattern to one of her bras, which I sewed using my choice of fabric and trimming. I chose the Kitri Crop Bra Top and the result was a bra that was much more stylish than anything I ever wore in P.E.? Game on.

I changed the construction slightly, flavoring it to my own tastes. While Elma finishes the armhole and the neckline with a ¼” turnback, I applied ¼” elastic for more support. The only other change was using ½” elastic at the bottom band – Elma uses ¼” – and again, it was for support reasons.

Collaborating with Elma, my goal was to remove the mystic around bra making. In one of my first messages to her proposing the partnership, she responded, “I believe in radical transparency and the only way to grow is to learn from one another.” The world of lingerie making is heavily guarded – I vividly remember my days in technical design when vendors would not release any of their patterns – but Elma and I are one in the same, just two people on a mission to make beautiful, simple bras.

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  1. Reply


    maddie. stunning. Stunning Spice!

  2. Reply


    So so pretty! Hard to believe it’s sports anything!

  3. Reply


    Lovely! Great collaboration! This is much to pretty to hide under clothes!

  4. Reply

    Carlee McTavish

    Wow! Well done!

  5. Reply


    HAWT! I need to make some bralettes / undies so I can join you! Love the creativity with your styling x

  6. Reply

    juju calado gago

    I really like Elma’s designs!! I wish she would sell the patterns, too.
    your make is lovely.

  7. Reply


    This one is so beautiful!

  8. Reply

    Susan Buchanan

    What a frustrating post! It’s a beautiful bra, presented as if the pattern is actually available. I feel led on!

    • Reply

      Maddie Flanigan

      So sorry! At least you liked the bra though!

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