• No Products in the Cart
  • madalynne-urban-outfitters-lead

    Behind-the-Scenes of Madalynne x Urban Outfitters Intimates Collection

    If you didn’t hear the news from the last post, let me fill you in. Over the past year, I’ve been working with Urban Outfitters to create an exclusive Madalynne collection of intimates, which is now available for sale online and in 50 stores. Eek! I’m still pinching myself that it’s real!

    Today, I’m making an appearance on their blog, sharing more about the collection, my “day job”, producing the collection and more. So hop on over to read more as well as check out some awesome photos of my studios that you don’t get to see often. Above and below are some outtakes.

  • madalynne-intimates-vday-sale

    Big News! Madalynne x Urban Outfitters Intimates Collection

    Ladies and gents, there’s a secret project I’ve been working on since last year that I can finally reveal to you. Drumroll please…. now available online and in 50 stores is an exclusive Madalynne collection for Urban Outfitters. It has been my dream to have a Madalynne product for sale at a retailer, not just in my Etsy shop, and I am pinching myself that it is now a reality. Eek!

    The collection was inspired by my favorite me-mades – Dakota, Noelle, Sierra and Allegra. I worked with UO’s incredible production team, who not only ensured the pieces used the best quality fabric and trims, but that they aligned with my aesthetic. My vision was a contemporary, modern take on lingerie that mixes sporty, feminine, comfort and style. Tasteful yet bold lingerie that feels great, fits well and is affordable (prices between $48-$68). That’s what I was going for and with UO’s help, I’m hoping we achieved it.

  • coeur philadelphia

    Reminder: Join Me at The All Day Lingerie Affair Tomorrow

    Just a friendly reminder that tomorrow, April 20, Coeur Philadelphia will be hosting their annual The All Day Lingerie Affair from 12-7:00 PM. Hanky Panky, Chantelle, Chantal Thomass, Janira, Marlies Dekkers, Cake Maternity Lingerie and Curvy Kate/Scantilly will be at the boutique to attend to all your intimates needs. There will also be light bites and music, and customers will receive 10% off all orders during the event.

    Coeur is a premiere, actually, it’s the premiere lingerie boutique here in Philly. I’ve come to know the owner well and she is truly an amazing, hard working and inspiring woman. I want and will be there between 5:30 and 7:00 PM to support her. So, if you’re in the area, stop by, say hi and browse some lingerie!

    Address: 132 South 17th Street Philadelphia, PA 19103

  • how to give lingerie

    How To Give Lingerie

    As a bonafide lingerie lover, I adore the idea of bras and undies as presents. For my boss’s daughter’s confirmation, I wrapped up two Noelle bras – metallic and velvet – put them in a square black box and tied a white ribbon around. I hope that was okay for a religious event. Whoops if it wasn’t! Because I do what I do, it is understandable that I give lacy, velvet-y underthings as a thank you, welcome back, Santa’s coming, he broke your heart. For others who don’t do this as a living –are there rules for how to give lingerie? Who can give what? What’s appropriate? Are there no-no’s?

  • sewing workshop

    Bra Making with Madalynne London: Giveaway!

    A little over a month – that’s the (little) amount of time that is left before I hop on a plane and head to London to teach my first bra workshop with The New Craft House. The duo behind TNCH and I thought it would be fun to host a giveaway to drum up excitement. It’s like Christmas in errr… April?

    So, to break it down for you – sign up for either class to be entered to receive ½ off your ticket AND win a free spot to bring a friend. If you are already enrolled, no worries, you are automatically entered and we will refund your money if you win. Contest opens immediately and will close on April 29. We will announce the winner in the beginning of May. Good luck everyone! Hopefully, I’ll be seeing you soon.

  • how to sew a bra

    Bra Making With Madalynne Recap: April 2016

    Seriously cannot believe it. The seventh Bra Making with Madalynne Workhop is won and done. Seven if you count the panty party/bridal shower I hosted. Ack! Still hate that word.

    Yesterday was truly unforgettable. The largest yet, this class brought students from all over. Elyse traveled from Minneapolis to attend, and Carla came from Florida. She actually came from my hometown, Ft. Lauderdale! A first for her, Carla got to see snow. Yes, snow in April! Ying was also at the class, and it was soooo great seeing her. The highlight of the day, other than the me-made bras obviously, was the confetti cake. Seriously, doesn’t it look dee-lish? The theme of the class was dots, dots of all shapes and sizes, so it was a perfectly fitting treat. Lisa Singer, a seriously talented lady who offers baking and signage services, made it. As you can see, most students ate it while wearing their finished bras. Too funny! Most students sewed their bras using Spiegel’s new 60609 machine and loved using it – its stitch quality, the way it handled stretch fabrics and the ability to keep their phone charged throughout the day.

    A huge thank you goes out to the sponsors and people who made yesterday possibly + helped me throughout the week. Yesterday WAS NOT the work of a one woman show. So, to all you, merci boucoup!

  • how to make a bra

    Bra Making With Madalynne: Behind the Scenes

    Seriously.cannot.believe.it. The sixth Bra Making with Madalynne is tomorrow. Snaps to that.

    As is always the case, I more excited about this class than any other. No really, I mean it this time. I had 2 amazing ladies/helpers/interns assisting me this go around, and between the planning, the Pinteresting, and Lisa getting hammered (see photos below), it was a lot of fun. I’m the type of person who thinks she can do it all, all by herself. The reality is, it ain’t gonna happen, not without a trip to the loony bin. Reason for submission: confetti overload. Also a reality – the process is a heck of a lot more fun if you have someone to share it with. Bringing this dot-themed workshops to life was a lot of work. The theme for tomorrow’s class is dots, dots of every size, color and shape – just an FYI. Metallic dots too. Behind every great woman, man, entrepreneur, small business owner and even bra maker is a treasure trove of people who believe, support, help, encourage and push. No one has to go at it alone. Being lonely is an awful thing in my opinion. I needed Katie and Lisa these past few weeks, and can’t thank them enough for making tags, cutting fabric, picking out polka dot garlands, baking cakes. You girls rock!

  • craft supplies

    Giveaway: Sewing Pouches from Tailor Made Shop

    Every sewist has an arsenal of tools – thread, needle, seam ripper, yada, yada, yada. New flash: you should store those tools in Tailor Made Shop’s new “Sewing Notions” pouches. Measuring 9.25″ x 5.5″ and available in black and natural color canvas, it comfortably fits almost all your sewing supplies, even 8″ Gingher scissors with its guard. It can also be used as a make-up/cosmetics bag, a pencil case or a pouch for travel essentials so that you can show the whole wide world that you sew.

    Ying, owner of Tailor Made Shop, is giving away one sewing pouch to a Madalynne reader. Woot woot! To enter, follow Madalynne on Instagram or sign up for my monthly newsletter (either is fine).

  • lisa-halter-bra-web

    How She Wore It: Lisa

    The Noelle Bra is meant to look great and be a comfortable, but most importantly, be wearable. Pretty is useless if it isn’t functional – that’s the case is almost every instance, isnt it?! With a halter neckline, Noelle’s styling options need consideration. Obviously, it can’t just be thrown with a camisole top unless you want to take visible lingerie to the extreme. I love the look Noelle paired with open garments – low draped armhole at the sides or an open back. Last week, Isabella rocked her Noelle with a tank, sweater and jacket and today, Lisa rocks her Noelle by showing off the racerback.

  • halter bralette

    How She Wore It: Isabella

    For those of you who have been following for a while now, or at least since late last year, you know that I produced a small assortment of my favorite halter bralette, Noelle in November. Every lady has their go-to bra in their closet and this is mine. It’s sporty, but still has a feminine touch with the velvet bodice/racerback and the lace bottom bands. I wear it several times a week, different ones obviously, and I’m so looking forward to spring and summer when I can wear peeking out from underneath tanks. Ugh, hurry up and get here warm weather!

    Today, I’m showing you how Isabella rocks her Noelle. She is a seriously cool chick – I have major hair envy – and is a student at Drexel University here in Philly. What does she think of her Noelle? “I love it! I got a small, and I’m usually a 34 A/B (depending on brand). It fits pretty perfectly. I love wearing it out or just under my every day clothing.”

  • bodysuit outfit women

    What I Made: Oaklyn

    This is not your momma’s bodysuit nor is it a leftover leotard from my or your dancing days. Oh wait, that’s right, I was never a dancer. In any case, I’m pretty nuts about bodysuits right now. Gotta have them, need to have them. They’ve become a wardrobe staple. They’re back and better than ever before. So not 1989.

    With three new bodysuits in my wardrobe, I’ve definitely found ways to wear all of them. On repeat. Actually, one of my outfits right now is the Ashton or Oaklyn with a pair of Madewell overalls. I bought a jumper dress from Free People, but it’s still a little too chilly to wear it. Warm weather, get here already!

  • how to sew a bra

    Video: Bra Making with Madalynne

    I hope you all are having a great start to the weekend. I am in the studio today playing pretend bride with BHLDN, but wanted to share a video from the last Bra Making with Madalynne workshop. I pour my heart into these classes, and seeing the day come together so beautifully into this two minute video is so fulfilling. I can’t stop playing it, and I smile each time and think, “How lucky am I?”

    The video was made by Kate Diloia, photographer and videographer behind Infinite-Arrow. Based in Philadelphia, she offers a little bit of everything – food photography, weddings, portrait sessions – and is one of those people who is truly passionate about what she does. She is always eager for the next project, and is very open to collaborating so that her clients get exactly what they want. She’s getting married in June, but is booking for summer and fall. So if you’re in need of a photographer or videographer, get in touch with her via her website.

  • Moodboard: Oaklyn

    Remember when digital moodboards were a thing? Like weekly recap posts? Maybe they still are and I’m just not up to date with what the cool kids in blogging world are doing. Or still doing. Ladies who have continued to post – A Cup of Jo, Heather and Sarai. Thanks ladies! I still thoroughly enjoy.

    Anyways, I had fun putting together a moodboard for a bodysuit I just finished. Like literally sewed on the neckband and went to my computer. I turned my sewing machine off in between – FYI. I know, I know… moodboards come at the beginning of a project. So sue me. I had the urge to do something creative – digitally – and I did. Booyah!

    It’s a simple bodysuit, but I’ve worked hard on it. I’m happy with the way it’s turned out, but it’s still not perfect. I’m my harshest critic, right? Will it ever be perfect? Like I tell my students at workshops, perfection is ovah-rated!

  • emily-bridal-shower-112

    Host a Bridal Shower with Madalynne (Read: Panty Part-AYYY!)

    Weddings make for the ultimate girl-bonding events – bridal showers and bachelorette parties. Girl power yo! If you’re a bride-to-be, bridesmaid, maid of honor, sister of the bride, or just party planner, you may be brainstorming bridal party ideas. Hey, here’s an idea – gather your wedding squad and panty party. I may hate the word (panty), but making one of the simplest DIY sewing projects makes for a great afternoon. It’s not just me, even the Huffington Post agrees.

    Emily Watson is a food blogger who lives in Philly and is getting married this spring. Surprise, surprise, we met via our blogs/Instagram. She reached out to me about collaborating for her bridal shower – I hadn’t thought of hosting one, but after Saturday, I sooo want to do more! Seriously.soooo.much.fun.

  • When Do Girls Start Wearing Bras

    Your First Bra Story

    I couldn’t tell you how old I was, who I was with, if it was pink or if it had a dinky bow in the middle. Did I buy it or did my mom? Was it soft or an underwire? Lace or Lycra? Yet here I am, at 28-years-old, wondering about my first… my first bra.

    I read a first bra story on a forum that made me laugh – a dad told a mom that their daughter’s nipples were showing, and suggested three solutions. To cover her nipples with Band-Aids, wrap her chest in gauze or buy her a bra. Solution #2 = Father of the Year Award. I might have an extra pink, glitter trophy for him.

  • ashton

    What I Made: Ashton

    “Simple is as simple does.” Forrest Gump so eloquently stated these lines. Okay, less eloquent, more southern twang.

    I think a lot about over-stimulation. Via social media, I am constantly bombarded with images, tweets, posts, texts, yada, yada, yada. My mind is always engaged, scrolling from top to bottom or swiping from left or right. As much as I’m in it and take part of it, I also crave to get away from it. Far far away from it. Increasingly, I want more peace, harmony and simplicity. I only want to surround myself with the people, the places and the things that matter the most and leave me feeling fulfilled at the end of the day. Included in this is clothing, lingerie too. My closet used to be ridiculous, you could even call it ridonkulus. It was so full of crap that I wore once or was trendy at the moment. I began to edit what I worn with Colette’s The Wardrobe Architect and today, my closet is tiny. Just take a peek here. Only four drawers and one rack are all I got. I love it.

    The bodysuit you see today is simple – one bust dart and a fold over turtleneck – but it’s a reflection of what I’m all about these days. Aside from the construction of the turtleneck at the back neck, which is a hot mess and I’ll get to below, you might not think I need to change anything. Agree to disagree. Just like all other areas of my life, there are still things I want to refine. So onward I go, bodysuits like this are coming your way yo!