So so stinkin’ little, clothing labels are a hidden surprise or touch found inside (or outside) garments . Just like bias binding, french seams, or contrast facings, labels are a wink to others that say who made made the garment and where more can be found. I reserved labels for big companies, maybe bigger independent companies, but definitely not individual seamstress like you and I. Not so, sista! We too can have our own labels. While I was ninja-ing around Etsy, I came across Beckamade, a shop that makes one of a kind label for anyone. She’s here today to express the importance of labels as well as give her tips on label placement and label design. If you hang around until the end of the post, there just might be a giveaway for one of you.
From the moment my youngest daughter Ruby grabbed her little hands onto her “one and only blankie,” the two were inseparable. She dropped it one day while we were shopping and even though I looked everywhere for it, it was nowhere to be found. I called the store several times and went back on numerous occasions. I made her a close-but-not-quite-the-same blanket but she immediately rejected it (she’s a smart cookie). I wish the original maker would attached a label on it so that I knew where to go to have another one made.
As an independent artist, labels are so important and for several reasons too. Regardless of whether it takes a day, a week, or a month to make your garment, why not let people know it was your creation? Yes, it will let people know who made it – YOU – but if you’re a shop owner, it will tell your customers where to go to get more of the same thing or something similar.
Flat? Folded? Iron on? What should you choose? Well, it just depends on how and where the label will be attached. Iron on labels are ideal for cottons – you’re going to have to iron the garment while assembling so why not attach the label then? A flat sewn in label offers a professional and couture touch that quietly connoted, “I cared when making this garment.”
Size is another important component to think about. If there is a lot of information that needs to be on the label, folded labels are your best bet.
Location is something else to think about. I personally like a small label that is inside or on the back of the item but if you want the label to be a part of the overall look of the product, then placing it on the outside of the garment, where it is visible, is your best bet.
And if you don’t have a clue where to look for inspiration or ideas, look inside your own closet. Duh!
One of the most common mistakes with label design is trying to squeeze too much info on it, using a busy design, or using a design with really light colors. A delicate logo might look great as a shop banner or on a business card but labels are small. Having a black and white version or simplified version of your logo is a great way to keep the branding the same but make them readable. If you go this route, using the same font as your logo will tie it together with your brand. In the end, having a design that works with your aesthetic is the best way to put you mark on the item without compromising your vision.
Becky is offering one lucky seamstress and order of custom labels. To enter to win, like both Madalynne and Beckamade’s Facebook page. Then, in the comments below, tell us your favorite label design and why. Be sure to leave your contact information too! The contest will be open until Wednesday, June 19th, and winner will be notified by the end of the week. Contest is open internationally.